Up to now, farmers have had a bumper crop, good quality and a consumer market. Fields growing non-bearded rice have also become places to visit, exchange, and learn from experiences. From this rice variety, people started plans and strategies to develop heritage agriculture and agriculture associated with tourism, in order to retain beautiful stories about the life of the poor but colorful village.
Glutinous rice is a specialty rice variety that is only grown in remote areas in the highlands. In fact, the actual planting encountered many difficulties and there was a period of time when people stopped planting.
Since 2019, when the project “Promoting gender equality through improving economic efficiency of agricultural production and tourism development” sponsored by the Australian Government was implemented in Son La, people have been trained and educated. create and continue to plant rice.